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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of WPCR-14304 : Cooper, Alice : Billion Dollar Babies
WPCR-14304 : 2011-12-21
Warner Music Japan : Cardboard sleeve (mini LP) reissue from Alice Cooper featuring the high-fidelity SHM-CD format (compatible with standard CD players) and 2011 remastering. The cardboard sleeve features double jacket with an inner bag and WB moss green label. Comes with a billion-dollar bill (reprint), a description, and lyrics. Part of a twelve-album Alice Cooper SHM-CD cardboard sleeve reissue series featuring albums "Pretties For You," "Easy Action," "Love It To Death," "Killer," "Schools's Out," "Billion Dollar Babies," "Muscle Of Love," "Welcome To My Nightmare," "Goes To Hell," "Lace And Whiskey," "The Alice Cooper Show," and "From The Inside."
Front cover (main) image of VC 04-17 : Beatles (The) : Sgt. Pepper's Lonely Hearts Club Band
VC 04-17 : 2002-01-01

Russian mini LP of the 1967 album from the Fab Four. Nice reproduction including a full black CD replica of the original vinyl disc.

 
Front cover (main) image of SONY-BECK : Beck, Jeff : Feed Beck Amplifier Box
SONY-BECK : 2005-02-23

This unique and beautiful clam-shell style promo box contains ten Jeff Beck mini lp cds and has room to fit two more mini LPs. When flipped open, the inside of the box resembles a guitar amplifier.

Front cover (main) image of DU-SP110-0412P : Marley, Bob : Catch A Fire Box (Zippo Lighter)
DU-SP110-0412P : 2006-10-04
Zippo lighter gimmick box in the style of "Catch a Fire"
 
Front cover (main) image of TOCP-65740 : Pink Floyd : The Dark Side Of The Moon
TOCP-65740 : 2001-06-16
The landmark 1973 album from Pink Floyd. This issue contains all the original inserts plus more.
Front cover (main) image of WPCR-14306 : Cooper, Alice : Welcome To My Nightmare
WPCR-14306 : 2012-01-18
Warner Music Japan : Cardboard sleeve (mini LP) reissue from Alice Cooper featuring the high-fidelity SHM-CD format (compatible with standard CD players) and 2011 remastering. The cardboard sleeve features single E-type jacket with an inner bag and ATLANTIC green/orange label. Comes with a description and lyrics. Part of a twelve-album Alice Cooper SHM-CD cardboard sleeve reissue series featuring albums "Pretties For You," "Easy Action," "Love It To Death," "Killer," "Schools's Out," "Billion Dollar Babies," "Muscle Of Love," "Welcome To My Nightmare," "Goes To Hell," "Lace And Whiskey," "The Alice Cooper Show," and "From The Inside."
 

See all Featured Releases